Work

Brand Love is in the Heart: Physiological Responding to Advertised Brands

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20620

Authors: Wendy Maxian, Samuel D. Bradley, Wesley Wise, Elizabeth N. Toulouse

Institutions: Xavier University, Texas Tech University, Kansas State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523427472

FWCI: 10.88

Cites: 47

Cited by: 86

Related to: 10