Work

When innovation met renovation: back to the future of branding

Year: 2015

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2014-0166

Author: Stephen Brown

Institution: University of Ulster

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523447894

FWCI: 5.8

Cites: 110

Cited by: 13

Related to: 10