Work

Predicting consumer behavior based on country of origin (COO)

Year: 2010

Type: article

Study design: Observational Study

Source: EuroMed Journal of Business

DOI: 10.1108/14502191011043143

Authors: Zafar U. Ahmed, Imad J. Zbib, Arif Sikander, Karla Tanios Farhat

Institutions: Fahd bin Sultan University, American University of Beirut, Murdoch University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523486873

FWCI: 4.752

Cites: 71

Cited by: 14

Related to: 10