Work

Relative Communication Power of Selected Advertising Media

Year: 2013

Type: article

Study design: Observational Study

Source: International Business Management

DOI: 10.3968/j.ibm.1923842820130602.1035

Authors: Patrick Ladipo, Kennedy Ogbonna Nwagwu, Waid Biodun Alarape

Institution: University of Lagos

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1523664815

FWCI: 0.734

Cites: 21

Cited by: 7

Related to: 10