Work

Big Data-Driven Marketing: How Machine Learning Outperforms Marketers’ Gut-Feeling

Year: 2014

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-319-05579-4_45

Authors: Pål Sundsøy, Johannes Bjelland, Asif M. Iqbal, Alex “Sandy” Pentland, Yves-Alexandre de Montjoye

Institutions: Telenor (Norway), MIT Media Lab, Massachusetts Institute of Technology

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1524073702

FWCI: 17.87

Cites: 18

Cited by: 44

Related to: 10