Consumer Attitudes Toward Mobile Advertising: An Empirical Study
Year: 2004
Type: article
Study design: Observational Study
Authors: Melody M. Tsang, Shu-Chun Ho, Ting-Peng Liang
Institutions: National Sun Yat-sen University, Shu-Te University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1524719444