Work

Reality in Advertising

Year: 1961

Type: book

Author: Rosser Reeves

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1524730382

FWCI:

Cites:

Cited by: 202

Related to: 5