Work

Bangladeshi Consumers’ Purchase Intention toward Global Brands over Local Brands

Year: 2014

Type: article

Study design: Observational Study

Author: Shehrin Ahmed

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1524758289

FWCI: 1.066

Cites: 185

Cited by: 7

Related to: 10