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Year: 2014

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-12-2012-0206

Authors: Niki Hynes, Barbara Caemmerer, Emeline Martin, Eliot Masters

Institutions: University of Strathclyde, Curtin University, ESSCA School of Management, Université Clermont Auvergne, Clermont Recherche Management, Centre de Recherche Magellan, Université Jean Moulin Lyon III, University of Liverpool

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1525359349

FWCI: 10.69

Cites: 58

Cited by: 31

Related to: 10