Work

Conjoint experiments and retail planning : modelling consumer choice of shopping centre and retailer reactive behaviour

Year: 1995

Type: dissertation

Abstract: Conjoint experiments and retail planning : modelling consumer choice of shopping centre and retailer reactive behaviour

Source: TU/e Research Portal

DOI: 10.6100/ir428963

Author: Oppewal, H Harmen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: National Science Foundation, Louisiana State University, Universiteit van Amsterdam, Technische Universiteit Eindhoven, Nederlandse Organisatie voor Wetenschappelijk Onderzoek

Award: G7264440356

OpenAlex ID: W1525571392

Cites:

Cited by: 26

Related to: 10