Work

The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness

Year: 2012

Type: article

Study design: Observational Study

Authors: Carmen Acatrinei, Teodora Viviana Puiu

Institution: Bucharest University of Economic Studies

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1525733601

FWCI: 1.426

Cites: 13

Cited by: 13

Related to: 10