Work

Retail shopper marketing: the future of promotional flyers

Year: 2015

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-02-2014-0022

Authors: Cristina Ziliani, Marco Ieva

Institution: University of Parma

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1526681875

FWCI: 10.75

Cites: 45

Cited by: 33

Related to: 10