Work

Hotel brand portfolio strategy

Year: 2015

Type: article

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-01-2014-0031

Authors: Yao-Chin Wang, Yeasun Chung

Institution: Oklahoma State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1526703697

FWCI: 10.77

Cites: 44

Cited by: 47

Related to: 10