Work

The Effect of Service Quality on Customer Retention in the Banking Industry in Ghana: A Case Study of Asokore Rural Bank Limited

Year: 2014

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2493709

Authors: Richard Nsiah, Asantewaah A Mensah

Institution: Kwame Nkrumah University of Science and Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1526862238

Cites: 87

Cited by: 17

Related to: 10