Work

Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Quality

Year: 1994

Type: article

Source: Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

Authors: Jin Han, Bernd H. Schmitt

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1526926284

FWCI: 1.421

Cites: 32

Cited by: 27

Related to: 10