Work

New Product Preannouncement as a Signaling Strategy: An Audience-Specific Review and Analysis

Year: 2008

Type: article

Source: Journal of Product Innovation Management

DOI: 10.1111/j.1540-5885.2010.00743.x

Authors: Meng Su, Vithala R. Rao

Institutions: Peking University, Cornell University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2051903829

FWCI: 3.386

Cites: 52

Cited by: 84

Related to: 10