Work

The Importance of Product Country of Origin:

Year: 1994

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090569410061150

Author: Chike Okechuku

Institution: University of Windsor

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527375991

FWCI: 8.517

Cites: 25

Cited by: 222

Related to: 10