Work

Dienstleistungsmarketing als Innovator des Marketingverständnisses?

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-89480-9_25

Author: Bernd Stauss

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527527109

FWCI: 1.982

Cites: 30

Cited by: 9

Related to: 10