Work

Marketing strategies for increasing symphony season ticket purchases among college students

Year: 1992

Type: article

Source: Journal of Cultural Economics

DOI: 10.1007/bf02275975

Authors: Norman Kangun, Gordon Otto, Dana C. Randall

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527540356

FWCI:

Cites: 10

Cited by: 7

Related to: 10