Work

The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits

Year: 2011

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/03090561111095658

Authors: Xuemei Bian, Luiz Moutinho

Institutions: University of Nottingham, University of Glasgow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1527638746

FWCI: 62.94

Cites: 117

Cited by: 399

Related to: 10