Work

Mining the Web: Transforming Customer Data into Customer Value

Year: 2002

Type: book

Authors: Gordon S. Linoff, Michael J. Berry

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528000156

FWCI: 4.749

Cites: 1

Cited by: 85

Related to: 10