Work

Effects of new product preannouncement on purchase intention

Year: 2011

Type: article

Study design: Observational Study

Source: Nankai Business Review International

DOI: 10.1108/20408741111113493

Authors: Lijun Zhang, Meng Su

Institution: Peking University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528029097

FWCI: 5.554

Cites: 37

Cited by: 19

Related to: 10