Work

Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Year: 2000

Type: article

Author: Olivia Parr Rud

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528060756

FWCI: 17.44

Cites:

Cited by: 159

Related to: 10