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Year:
2004
Type:
book
Source:
Routledge eBooks
DOI:
10.4324/9780203011638
Author:
Harvey Molotch
Language:
English
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W1528088441
FWCI:
23.14
Cites:
Cited by:
223
Related to:
10