Work

Image, imagerie mentale et effets de la communication persuasive : Application à une oeuvre d’art incluse dans une annonce publicitaire

Year: 1998

Type: preprint

Source: RePEc: Research Papers in Economics

Author: Agnès Helme-Guizon

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528096720

Cites:

Cited by: 11

Related to: 10