Work

Effects of violent television programmes on advertising effectiveness among young children

Year: 2014

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-33-3-557-578

Authors: Eunji Cho, Seung-Chul Yoo

Institutions: University of Wisconsin–Madison, Loyola University Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Good health and well-being, Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W1528332711

FWCI: 2.137

Cites: 61

Cited by: 8

Related to: 10