Work

Determinanten eines erfolgreichen Behavioral Branding

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8744-0_12

Authors: Sven Henkel, Torsten Tomczak, Mark Heitmann, Andreas Herrmann

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528638520

FWCI: 4.856

Cites: 59

Cited by: 10

Related to: 10