Work

Bank direct marketing analysis of asymmetric information based on machine learning

Year: 2015

Type: conference-paper

Source: International Joint Conference on Computer Science and Software Engineering

DOI: 10.1109/jcsse.2015.7219777

Authors: Pumitara Ruangthong, Saichon Jaiyen

Institution: King Mongkut's Institute of Technology Ladkrabang

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528743689

FWCI: 1.121

Cites: 15

Cited by: 16

Related to: 10