Work

Promote the price promotion

Year: 2014

Type: article

Study design: Observational Study

Source: International Journal of Contemporary Hospitality Management

DOI: 10.1108/ijchm-05-2013-0204

Authors: Hui-Chun Huang, Ya-Ting Chang, Che-Yi Yeh, Chung-Wei Liao

Institution: Shih Chien University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1528792610

FWCI: 9.615

Cites: 53

Cited by: 81

Related to: 10