Work

Hysteresis in Market Response: When is Marketing Spending an Investment?

Year: 2002

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.310884

Authors: Dominique M Hanssens, Ming Ouyang

Institutions: University of California, Los Angeles, University of New Brunswick

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1528934456

Cites: 42

Cited by: 16

Related to: 10