Work

Attitude towards fashion advertisements with political content: impacts of opinion leadership and perception of advertisement message

Year: 2007

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2007.00648.x

Authors: Beth Harben, Soyoung Kim

Institutions: Auburn University, University of Georgia

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529253308

FWCI: 1.181

Cites: 27

Cited by: 16

Related to: 10