Work

The Emerging Position of the Internet as an Advertising Medium

Year: 2001

Type: article

Source: NETNOMICS Economic Research and Electronic Networking

DOI: 10.1023/a:1011455329830

Authors: Alvin J. Silk, Lisa R. Klein, Ernst R. Berndt

Institutions: Harvard University, Rice University, Massachusetts Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529556967

FWCI: 17.37

Cites: 20

Cited by: 63

Related to: 10