Work

The Influence of Hedonic Values on Consumer Behaviors

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1300/j042v14n01_09

Authors: Cheng-Lu Wang, Zhen-Xiong Chen, Allan K. K. Chan, Zong-Cheng Zheng

Institution: Hong Kong Baptist University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529729762

FWCI:

Cites: 41

Cited by: 136

Related to: 10