Work

Strategic Brand Management

Year: 2007

Type: article

Authors: Richard Elliott, Larry Percy, Simon Pervan

Institutions: University of Bath, Copenhagen Business School, Swinburne University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529792006

FWCI: 50.77

Cites:

Cited by: 261

Related to: 10