Work

Multinational corporations and the challenge of global advertising

Year: 2007

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/02651330710827997

Authors: Ali M. Kanso, Richard Alan Nelson

Institutions: The University of Texas at San Antonio, Louisiana State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1529865113

FWCI: 2.364

Cites: 90

Cited by: 16

Related to: 10