Work

Beurteilung der Erfolgschancen von Markentransfers

Year: 1997

Type: preprint

Source: RePEc: Research Papers in Economics

Author: Henrik Sattler

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530486610

Cites: 25

Cited by: 14

Related to: 10