Work

Response-Based Segmentation Using Finite Mixture Partial Least Squares

Year: 2009

Type: book-chapter

Source: Annals of information systems

DOI: 10.1007/978-1-4419-1280-0_2

Authors: Christian M. Ringle, Marko Sarstedt, Erik A. Mooi

Institutions: University of Technology Sydney, Universität Hamburg, Ludwig-Maximilians-Universität München, Aston University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530597771

FWCI: 37.23

Cites: 78

Cited by: 163

Related to: 10