Work

The Effect of Personal Cultural Orientation on Consumer Ethnocentrism

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v18n01_02

Authors: Boonghee Yoo, Naveen Donthu

Institutions: Hofstra University, Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530658750

FWCI: 1.274

Cites: 82

Cited by: 166

Related to: 10