Work

“Country of Origin” as Brand Element

Year: 2010

Type: reference-entry

Source: Wiley International Encyclopedia of Marketing

DOI: 10.1002/9781444316568.wiem06004

Authors: Adamantios Diamantopoulos, Katharina Petra Zeugner‐Roth

Institutions: University of Vienna, Vlerick Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1530745897

Cites: 16

Cited by: 13

Related to: 10