Work

Management des Markencommitments in Dienstleistungsunternehmen

Year: 2008

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9663-3_11

Authors: Franz-Rudolf Esch, Alexander Fischer, Kerstin Hartmann, Kristina Strödter

Institutions: Volkswagen Group (Germany), Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W153160454

FWCI: 1.855

Cites: 113

Cited by: 5

Related to: 10