Work

The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study

Year: 2005

Type: conference-paper

Source: Summit (Simon Fraser University)

Author: David Deal

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1532198567

FWCI: 1.933

Cites:

Cited by: 11

Related to: 20