Work

Glossary of marketing terms

Year: 1981

Type: book

Authors: Norman A. Hart, John Stapleton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1532253353

FWCI:

Cites:

Cited by: 16

Related to: 4