Work

Internal Marketing’s Role in Organizations: A Transaction Cost Perspective

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-13147-4_45

Authors: Leyland F. Pitt, Susan K. Foreman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1532371141

FWCI: 19.23

Cites: 77

Cited by: 58

Related to: 10