Work

Advertorial: Creative Solution or Last Resort?

Year: 1997

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1997.11104678

Authors: Neil Goodlad, Douglas R. Eadie, Heather Kinnin, Martin Raymond

Institution: University of Strathclyde

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1532902982

FWCI: 4.698

Cites: 10

Cited by: 22

Related to: 10