Work

Dictionary of marketing terms

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.33-1873

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533120056

Cites:

Cited by: 494

Related to: 10