Work

Marketing Communications Management: Concepts and Theories, Cases and Practices

Year: 2004

Type: book

Source: Northumbria Research Link (Northumbria University)

Author: Copley, Paul

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533290110

FWCI: 0.503

Cites:

Cited by: 48

Related to: 10