Work

Male Gender Role Beliefs, Coupon Use and Bargain Hunting

Year: 2007

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: C. Jeanne Hill, Susan K. Harmon

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W1533484656

FWCI: 3.542

Cites:

Cited by: 11

Related to: 10