Work

Attitude toward Brand: An Integrative Look at Mediators and Moderators

Year: 2012

Type: article

Source: Academy of Marketing Studies journal

Authors: Manoochehr Najmi, Yashar Atefi, SeyedAlireza Mirbagheri

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533596137

FWCI: 5.473

Cites: 57

Cited by: 27

Related to: 10