Work

Relationship Marketing: Successful Strategies For The Age Of The Customer

Year: 1991

Type: book

Author: Regis McKenna

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533663632

FWCI: 10.3

Cites:

Cited by: 258

Related to: 10