Work

From label to trademark

Year: 2012

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501211195091

Author: Ross D. Petty

Institution: Babson College

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1533711795

FWCI: 3.644

Cites: 20

Cited by: 16

Related to: 10